Capture, secure and successfully onboard the right audience for your intake. From showcasing your school, capturing prospective parents/students, communicating with them throughout their journey of choice all the way to providing an elegant, digital admissions process and a smooth onboarding experience!
As a parent with over 20 years experience in digital communication and customer journeys who has just enrolled their child into second level education, I was reminded of just how crucial a school’s digital presence, communication, perception and engagement with prospective parents is in this very personal journey of choosing the right school. Drawing from this and my experience in designing digital customer journeys, email campaigns and digital workflows, it seemed a natural evolution to leverage this format for schools and apply it to a family’s journey in choosing a school.
Why wait for the short window of opportunity prior to your open night to tell your story and communicate your brand to your prospective parents? Instead, capture interest all year round and then communicate with them strategically at key times.
Personalised invitations to your open night, FAQ’s, the ability to re-inforce your message and cater for those who might not attend an open night. And importantly, don’t miss out on following up with your prospective audience after your open night - all automated, but personalised.
Over the past 2 years, we have continuously further developed the user experience of our digital enrolment processes. They adapt fluid to any screen size and are designed with mobile usage front of mind. Prospective parents are invited via personalised invitations to apply (no need for clunky registration processes) and successful applicants are then invited to enrol. Parents receive copies of their submissions and in case of mistakes, can even correct them subsequently. Schools receive submissions in a choice of formats to best suit your needs and workflows.
The digital admissions process is followed by a sequence of communications to new parents and students, designed for a smooth transition into your school, reducing greatly calls and emails to the office and providing parents and students with proactive communication and information in the final steps of their journey.
